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On May 30, 2025, the four-day 29th China International Kitchen & Bathroom Fair (KBC 2025) successfully concluded at the Shanghai New International Expo Center. As an annual grand event in the Asian kitchen and bathroom industry, this exhibition attracted more than 1,300 first-tier brands and leading enterprises in niche fields from around the world. The exhibition area reached 230,000 square meters, with over 4,000 booths and more than 100,000 exhibited products, becoming an important platform to showcase the latest achievements and development trends in the kitchen and bathroom industry.
At the exhibition site, various brands showcased cutting-edge products and innovative technologies, with intelligence and health being the core themes throughout. Many brands launched intelligent and healthy products to meet consumers' pursuit of a quality life. The "2025 Bathroom Consumption Trend White Paper" jointly released by Duravit shows that when choosing bathroom products, consumers pay more attention to the convenience, health, and hygiene brought by the products, as well as the care for the unique needs of family members. At the same time, they expect products to provide emotional satisfaction and happiness. Under this trend, intelligent toilet seats are gradually transforming from functional products to a standard for quality life.
Aging-friendly design also became a highlight of the exhibition. With the advent of an aging society, the market demand for aging-friendly kitchen and bathroom products is increasing. Many brands have launched related products, optimizing in terms of safety, convenience and comfort, such as setting anti-slip materials, reducing operation difficulty, and adding auxiliary facilities to meet the special needs of the elderly.
In addition, the competition in the bathroom industry is shifting from single-product competition to scenario-based overall solutions. HeGII launched three bathroom full-scenario solutions, namely "New Intelligent Enjoyment", "New Self-Pleasure" and "New Bathing", around the three core scenarios of toilet use, washing and beauty, and bathing, creating a more comfortable, pleasant and refreshing quality of life scenario for users. This scenario-based display method helps consumers intuitively perceive the application value of products in real life and has become a new standard in the home furnishing industry.
During the exhibition, many brands also showcased their featured products. HIGOLD Kitchen & Bathroom made a debut as a "game - changer", bringing annual original masterpieces and new product lines; IDEAL Sanitary Ware amazed the audience with the new XCH and IB series products and classic shower rooms, and the booth design continued the German minimalist style; TOTO displayed its full range of products, including intelligent toilet seats, new basin series, new shower heads, etc., and provided carefully crafted bathroom space solutions.
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