Oceanwell Elderly-Friendly Products

Riding the Momentum of Guangzhou International Elderly Care Expo, Oceanwell Deepens Its Focus on Elderly-Friendly Rehabilitation Aids to Empower Quality Senior Living

Centered on the theme "Silver Economy: New Track, New Technology, New Consumption", the 9th China (Guangzhou) International Elderly Care and Health Industry Expo. As the first UFI-certified professional exhibition for elderly care and health in the Guangdong-Hong Kong-Macao Greater Bay Area, this grand event gathers global elderly care industry resources, focuses on seven key segments of the silver economy, and serves as a core platform for gaining insights into industry trends and connecting supply and demand sides. Although not participating directly, oceanwell is deeply exploring the elderly-friendly market with rehabilitation aids as its entry point, responding to the trillion-yuan market demand in the silver economy with practical and innovative products.

Driven by Both Policies and Market, the Elderly-Friendly Industry Enters a Golden Period

Currently, the population aged 60 and above in China has reached 310 million, with over 44 million elderly people living with disabilities, leading to a continuous and rigid demand for rehabilitation aids. At the national level, policies such as the "Opinions of the General Office of the State Council on Developing the Silver Economy to Enhance the Well-being of the Elderly" have been intensively introduced. Five ministries and commissions including the Ministry of Industry and Information Technology have jointly launched the "Elderly-Friendly Enterprise Support Initiative", providing comprehensive support for the development of the elderly-friendly industry in terms of product innovation, standard establishment, and promotion subsidies.

Market data shows that the scale of China's rehabilitation aids market reached 180 billion yuan in 2025 and is expected to exceed 320 billion yuan by 2030, maintaining a compound annual growth rate (CAGR) of over 12%. Among them, products related to home elderly-friendly transformation have shown particularly prominent growth, becoming the core driver of market expansion. "Product intelligence, service scenarioization, and design humanization" have become the widely recognized development directions in the industry. The "Elderly-Friendly Renovation Exhibition Area" and "Rehabilitation Aids Exhibition Area" set up at the Guangzhou Elderly Care Expo are a direct reflection of this trend.

Oceanwell Focuses on Core Needs to Create Home-Based Rehabilitation Assistance Solutions

Based on industry development trends, oceanwell accurately targets the core pain points of the elderly in their daily home life and focuses on developing three types of rehabilitation aids that balance safety and practicality:

•Toilet with Stand-Up Assistance: Aimed at solving the problem of the elderly having difficulty standing up after using the toilet due to weakened lower limb muscle strength, it adopts a toilet-specific ergonomic design to provide stable support, effectively reducing the risk of falls during toilet use and being suitable for various home bathroom environments.

•Height-Adjustable Cabinet with Armrests for Toilet: Used in conjunction with the toilet, the cabinet height can be flexibly adjusted and is equipped with non-slip armrests. It not only meets the elderly's needs for accessing items before and after using the toilet but also provides safe support when standing up and turning around, making the bathroom environment safer and more convenient.

•Wall-Mounted Seat for the Elderly: Made of lightweight and high-strength materials, it can be flexibly installed without occupying much space. Its foldable design facilitates storage, providing temporary rest and safety protection in slippery areas such as bathrooms and intelligent

smart toilets, while balancing durability and comfort.

All these products adhere to the core principles of "home adaptability, safety priority, and easy operation", responding to the current consumption transformation trend of the elderly group from "basic function satisfaction" to "quality of life improvement", and also aligning with the exhibition concepts of "Worry-Free Rehabilitation Aids" and "Elderly-Friendly Renovation" at the Guangzhou Elderly Care Expo.

Focusing on the Long Term to Jointly Build a New Ecosystem for the Elderly-Friendly Industry

Although not participating in this expo, oceanwell has always paid close attention to industry trends and technological innovations, and closely the development direction of "intelligent integration" in the rehabilitation aids industry. In the future, oceanwell will continue to deepen product research and development, focus on policy guidance, and take practical innovation as its starting point, committed to bringing elderly-friendly products into more families.